LAS VEGAS, Jan. 12 (Xinhua) -- China's leading display maker BOE has showcased a host of futuristic automotive display products and smart cockpit solutions at the 2024 Consumer Electronics Show (CES) in the U.S. city of Las Vegas.
BOE presented its latest automotive display technologies, such as oxide TFT, flexible OLED, 8K, Mini LED, and BD Cell, at the four-day show, which runs from Tuesday to Friday and has drawn more than 130,000 attendees and over 4,000 exhibitors from more than 150 countries and regions, including over 1,200 startups.
The company also debuted the world's first ever 45-inch 9K oxide TFT Mini LED display.
In the field of flexible display, BOE offered a full line of products to help turn the cockpit into a comfortable, multiform space.
In addition to innovation in automotive display, BOE presented smart cockpit solutions integrating software and hardware.
The company's first-ever 45-inch 8K in-vehicle display gives drivers a wide viewing angle of up to 88 degrees, while effectively avoiding visual distractions from rearview mirrors.
Backed by BOE's proprietary oxide low-carbon technology and Mini LED technology, the in-vehicle display lowers power consumption by 20-30 percent, according to the company.
"BOE's display products are taking the lead among the world's automotive displays, which is closedly related with the company's focus on technological innovations," Si Da, vice-president and chief brand officer of BOE, told Xinhua in an interview.
Besides displaying cutting-edge technologies, BOE also took the opportunities of participating in CES to communicate with global customers and potential partners, forge partnership and explore future technological innovation directions, he said. ■
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